Ghanda, an authentic Aussie surf and streetwear brand, has been outfitting Aussies in comfortable, stylish attire for over 20 years, perfect for leading an active lifestyle. With a strong commitment to sustainability, Ghanda uses recycled and organic materials in their products.
As an inclusive brand, Ghanda designs clothes for all ages, sizes, and genders. Ghanda believe that everyone should feel comfortable and confident in their own skin, and committed to creating a positive and welcoming environment for everyone, a transformation achieved in collaboration with CMARIX.
Fashion eCommerce
Australian Market
Magento
Web Users
Why Ghanda?
Decoding the Challenges that Sparked an Aussie Streetwear Revolution
In the crowded Australian fashion scene, Ghanda identified two key opportunities: the demand for comfortable, stylish attire suited to active lifestyles, and the rising consumer concern for sustainable practices. These insights inspired Ghanda’s commitment to create clothing from recycled and organic materials and design for all ages, sizes, and genders.
Collaborating with CMARIX was a critical step in this journey. CMARIX, with deep understanding of Ghanda’s vision, played a pivotal consulting role. We re-discovered Ghanda’s website to reflect the brand’s values and enhance the user experience. With CMARIX’s expert guidance and implementation of advanced eCommerce features, Ghanda was able to extend their inclusive and sustainable ethos to the digital space, thereby reaching a wider audience.
Cutting-Edge Features
Custom Filter
CMARIX implemented a custom filter functionality, enhancing the core functionality of Magento 2. This feature allows customers to filter products based on their preferences, providing a more personalized shopping experience.
Additional Imagery
CMARIX included extra images between category products on the product listing page. This visual enhancement gives customers a better understanding of the product variety and helps them make informed decisions.
Instagram Feed
An Instagram feed was integrated into the website, allowing Ghanda to showcase their latest styles and updates in a dynamic and engaging way.
Custom Checkout and Shipping
CMARIX developed a custom checkout page and a custom shipping method based on promo codes. This unique feature provides customers with a smooth and efficient checkout process.
Size Chart Functionality
Understanding that a correct fit is crucial for online clothing purchases, CMARIX implemented size chart functionality. This feature helps customers choose the right size, reducing the need for returns and exchanges.
Advanced Product Listing
An advanced product listing feature was incorporated into the website, providing customers with detailed information about each product.
Social Sharing
CMARIX included social sharing features, allowing customers to share their favorite products with their social networks. This also helps Ghanda to increase their reach and visibility.
Store Locator Functionality
CMARIX added an advanced store locator functionality, enabling customers to find physical Ghanda stores easily
SHOP JACKETS
SHOP SHORTS
SHOP NEW
Instagram Feed
Custom Search
Shipping method based on promo code
Store Locator
Design Style Guide
#1A1919
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#E8B4FD
#41518B
Aa
Jost
Regular
Medium
Bold
Latest Trends
Behind the Screens
The Tech Stack Powering Ghanda's Success
Development
Environment
Magento 2
OS Supported
iPad/Tab
Technology
PWA
Payment Gateway
English
Server
Cloudflare
Third party Library, Plugin & Tools
Amasty Gift Card Extension
This extension was used to implement gift card functionality on the website.
Welt Pixel Quick Cart Extension
This extension was used to enhance the shopping cart functionality.
Magic Toolbox Magic Zoom Plus
This plugin was used to add image zoom functionality on product pages.
Welt Pixel Layered Navigation Extension
This extension was used for adding a carousel slider on the website.
Web Shop Apps Matrix Rate Extension
This extension was used to implement a flexible shipping rate system.
Welt Pixel Layered Navigation Extension
This extension was used to enhance the website's navigation functionality.
Mage plaza Store Locator Extension
This extension was used to help customers find physical store locations.
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